Mauricio Wolff

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Objective

AI Product Designer (Principal)

Portfolio

Specific examples provided by request

I've spent the last 20+ years in digital design, starting with graphic design and evolving through web, interface design, and full-stack development. For nearly a decade, I focused intensely on data-driven design: A/B testing, experimentation, and using data to solve real user problems.

Now I'm at Miro, leading the design of AI Experiences—fundamentally changing how the platform works and how people interact with AI. I care deeply about bridging design craft with strategic thinking and measurable results. I speak at conferences, mentor at universities, and work across teams to ship products that are beautiful and actually useful.

Design Philosophy

Design that works → grounded in data, driven by human needs, built to last.

Read my design manifesto

Staff Product Designer, AI Experiences

Amsterdam 🇳🇱 ∴ May 2025 → Present
  • Visual context system allowing users to select canvas objects automatically passed to AI agents as context
  • 'Select Your Own Model' feature enabling enterprise users to choose between different LLMs for content creation
  • Cohesive AI patterns across multiple features ensuring seamless user experience

Staff Product Designer, Enterprise

Amsterdam 🇳🇱 ∴ Jul 2024 → May 2025
  • Team admin capabilities enabling enterprises to distribute user administration across multiple admins
  • Data classification tag system for enterprise boards, redesigning core tag component used across all Miro
  • Admin consolidation automation reducing manual onboarding from days to minutes

Lead Product Designer

Sydney 🇦🇺 (Remote) ∴ Sep 2023 → Jul 2024
  • Co-led unified navigation system across all Atlassian products
  • Perceived Performance Score (PPS) metric measuring user-perceived versus actual system performance
  • Performance and Scale Insights providing admins with actionable insights to improve instance health

Senior Product Designer

Sydney 🇦🇺 (Remote) ∴ Dec 2019 → Sep 2023
  • Jira Service Management rebrand (from JSD) ensuring product consistency and end-to-end experience
  • Flexq patent: queue organization system reducing user distractions and improving load times see video
  • Bulk actions UI pattern adopted across Jira Software and other products

Senior Product Designer

Singapore 🇸🇬 ∴ Mar 2019 → Nov 2019
  • Defined and implemented lean design processes establishing fast-paced experimentation culture
  • Led creation of Trade Gecko Design System including documentation site, with team collaboration on components
  • UX/UI enhancements based on user data improving product usability

UX Designer + Team Lead

Amsterdam 🇳🇱 ∴ Jan 2014 → Feb 2019
  • Managed multidisciplinary teams delivering as a designer to lead by example
  • Data-driven design across multiple platforms (web, mobile web, apps, infrastructure) identifying user pain points and testing solutions through A/B testing
  • Booking Blog redesign and rebuild supporting multiple publications, editors, and independent timelines

Global Web Development Lead of T&T

Porto Alegre 🇧🇷 ∴ May 2010 → Oct 2013
  • Co-led globally distributed team establishing coding standards and best practices for A/B testing (Adobe Test & Target)
  • Partnered with business and marketing to design and execute test campaigns across dell.com
  • Frontend automation tools using Node.js enhancing development workflows, presented at Brazil JS 2013
More details or previous information available on request
Education
Philosophy
São Leopoldo 🇧🇷 ∴ 2005 → 2006
Skillset
  • AI-Powered Product Design
  • Design Engineering
  • Data-Driven Design
  • Design Systems & Architecture
  • UX/UI Design
  • User Research & Usability Testing
  • Cross-Functional Collaboration
  • Design Sprint Facilitation
CliftonStrengths
  • Learner
  • Achiever
  • Strategic
  • Connectedness
  • Intellection
gallup.com/cliftonstrengths