# Mauricio Wolff

AI Product Designer (Principal)

- Email: [iam@mauriciowolff.com](mailto:iam@mauriciowolff.com)
- LinkedIn: [linkedin.com/in/mauriciowolff](https://linkedin.com/in/mauriciowolff)
- [Download CV in PDF](https://mauriciowolff.com/cv.pdf)
- Portfolio: specific examples provided by request

I've spent the last 20+ years in digital design, starting with graphic design and evolving through web, interface design, and full-stack development. For nearly a decade, I focused intensely on data-driven design: A/B testing, experimentation, and using data to solve real user problems.

Now I'm at Miro, leading the design of AI Experiences, fundamentally changing how the platform works and how people interact with AI. I care deeply about bridging design craft with strategic thinking and measurable results. I speak at conferences, mentor at universities, and work across teams to ship products that are beautiful and actually useful.

## Design Philosophy

**Design that works** → grounded in data, driven by human needs, built to last.

[Read my design manifesto](https://uxrealitycheck.org)

## Experience

### Staff Product Designer, AI Experiences, Miro

Amsterdam, May 2025 → Present

- Visual context system allowing users to select canvas objects automatically passed to AI agents as context
- 'Select Your Own Model' feature enabling enterprise users to choose between different LLMs for content creation
- Cohesive AI patterns across multiple features ensuring seamless user experience

### Staff Product Designer, Enterprise, Miro

Amsterdam, Jul 2024 → May 2025

- Team admin capabilities enabling enterprises to distribute user administration across multiple admins
- Data classification tag system for enterprise boards, redesigning core tag component used across all Miro
- Admin consolidation automation reducing manual onboarding from days to minutes

### Lead Product Designer, Atlassian

Sydney, Sep 2023 → Jul 2024

- Co-led unified navigation system across all Atlassian products
- Perceived Performance Score (PPS) metric measuring user-perceived versus actual system performance
- Performance and Scale Insights providing admins with actionable insights to improve instance health

### Senior Product Designer, Atlassian

Sydney, Dec 2019 → Sep 2023

- Jira Service Management rebrand ensuring product consistency and end-to-end experience
- Flexq patent: queue organization system reducing user distractions and improving load times
- Bulk actions UI pattern adopted across Jira Software and other products

### Senior Product Designer, TradeGecko

Singapore, Mar 2019 → Nov 2019

- Defined and implemented lean design processes establishing fast-paced experimentation culture
- Led creation of TradeGecko Design System
- UX/UI enhancements based on user data improving product usability

### UX Designer + Team Lead, Booking.com

Amsterdam, Jan 2014 → Feb 2019

- Managed multidisciplinary teams delivering as a designer to lead by example
- Data-driven design across web, mobile, apps, and infrastructure
- Booking Blog redesign and rebuild

### Global Web Development Lead of T&T, Dell.com

Porto Alegre, May 2010 → Oct 2013

- Co-led globally distributed team establishing coding standards and A/B testing practices
- Partnered with business and marketing on test campaigns across dell.com
- Built frontend automation tools with Node.js, presented at Brazil JS 2013

## Education

Philosophy, Unisinos, São Leopoldo, 2005 → 2006

## Skillset

- AI-Powered Product Design
- Design Engineering
- Data-Driven Design
- Design Systems & Architecture
- UX/UI Design
- User Research & Usability Testing
- Cross-Functional Collaboration
- Design Sprint Facilitation

## CliftonStrengths

Learner, Achiever, Strategic, Connectedness, Intellection.