Mauricio Wolff - Professional CV

Objective

AI Product Designer (Principal)

Portfolio

Specific examples provided by request

I've spent the last 20+ years in digital design, starting with graphic design and evolving through web, interface design, and full-stack development. For nearly a decade, I focused intensely on data-driven design: A/B testing, experimentation, and using data to solve real user problems.

Now I'm at Miro, leading the design of AI Experiences—fundamentally changing how the platform works and how people interact with AI. I care deeply about bridging design craft with strategic thinking and measurable results. I speak at conferences, mentor at universities, and work across teams to ship products that are beautiful and actually useful.

Design Philosophy

Design that works → grounded in data, driven by human needs, built to last.

Read my design manifesto

Staff Product Designer, AI Experiences

Amsterdam 🇳🇱 ∴ May 2025 → Present

Visual context system allowing users to select canvas objects automatically passed to AI agents as context
'Select Your Own Model' feature enabling enterprise users to choose between different LLMs for content creation
Cohesive AI patterns across multiple features ensuring seamless user experience

Staff Product Designer, Enterprise

Amsterdam 🇳🇱 ∴ Jul 2024 → May 2025

Team admin capabilities enabling enterprises to distribute user administration across multiple admins
Data classification tag system for enterprise boards, redesigning core tag component used across all Miro
Admin consolidation automation reducing manual onboarding from days to minutes

Lead Product Designer

Sydney 🇦🇺 (Remote) ∴ Sep 2023 → Jul 2024

Co-led unified navigation system across all Atlassian products
Perceived Performance Score (PPS) metric measuring user-perceived versus actual system performance
Performance and Scale Insights providing admins with actionable insights to improve instance health

Senior Product Designer

Sydney 🇦🇺 (Remote) ∴ Dec 2019 → Sep 2023

Jira Service Management rebrand (from JSD) ensuring product consistency and end-to-end experience
Flexq patent: queue organization system reducing user distractions and improving load times see video
Bulk actions UI pattern adopted across Jira Software and other products

Senior Product Designer

Singapore 🇸🇬 ∴ Mar 2019 → Nov 2019

Defined and implemented lean design processes establishing fast-paced experimentation culture
Led creation of Trade Gecko Design System including documentation site, with team collaboration on components
UX/UI enhancements based on user data improving product usability

UX Designer + Team Lead

Amsterdam 🇳🇱 ∴ Jan 2014 → Feb 2019

Managed multidisciplinary teams delivering as a designer to lead by example
Data-driven design across multiple platforms (web, mobile web, apps, infrastructure) identifying user pain points and testing solutions through A/B testing
Booking Blog redesign and rebuild supporting multiple publications, editors, and independent timelines

Global Web Development Lead of T&T

Porto Alegre 🇧🇷 ∴ May 2010 → Oct 2013

Co-led globally distributed team establishing coding standards and best practices for A/B testing (Adobe Test & Target)
Partnered with business and marketing to design and execute test campaigns across dell.com
Frontend automation tools using Node.js enhancing development workflows, presented at Brazil JS 2013

More details or previous information available on request

Education

Philosophy

São Leopoldo 🇧🇷 ∴ 2005 → 2006

Skillset

AI-Powered Product Design
Design Engineering
Data-Driven Design
Design Systems & Architecture
UX/UI Design
User Research & Usability Testing
Cross-Functional Collaboration
Design Sprint Facilitation

CliftonStrengths

Learner
Achiever
Strategic
Connectedness
Intellection

gallup.com/cliftonstrengths