Mauricio Wolff - Professional CV

Objective

Design leadership (Principal)

Portfolio

Specific examples provided by request

For over two decades, I've navigated the evolving landscape of digital design - from graphic design roots to product design leadership. My journey spans interface and web design, full-stack development, and deep expertise in experimentation, with nine years dedicated to A/B testing and data-oriented design.

As a certified Design Sprint facilitator, I lead teams in crafting impactful user experiences across B2C and B2B sectors. Whether speaking at industry conferences, mentoring at universities, or leading product teams, I champion a philosophy that balances user-centric design with measurable business outcomes.

My approach combines the precision of a craftsperson with the strategic vision of a product leader, ensuring that beautiful experiences are also purposeful and impactful.

Staff Product Designer, Ai Experiences

Amsterdam 🇳🇱 ∴ May 2025 → Present

Leading end-to-end design of AI Experiences, making technology more intuitive and helpful for users
Developing strategic approach to AI-powered features
Creating scalable design patterns for AI interactions and user interfaces

Staff Product Designer, Enterprise

Amsterdam 🇳🇱 ∴ Jul 2024 → May 2025

Leading end-to-end design of multiple enterprise initiatives focusing on admin and user management at scale
Contributing to design system foundations through component architecture and co-created AI-powered content guidelines plugin
Developing strategic approach to enterprise operations focusing on scalability and process optimization
Leading design community initiatives strengthening cross-functional relationships and organizational culture
Transformed classification project into a system-wide solution, creating scalable tag architecture supporting MS Purview

Lead Product Designer

Sydney 🇦🇺 (Remote) ∴ Sep 2023 → Jul 2024

Pioneered the Perceived Performance Score (PPS), setting a new Standard for performance measurement at Atlassian
Formulated Perceived Performance Design Principles, adopted widely across the company
Mentored junior designers and led significant projects affecting all Jira products, including Universal Create and Natural Language Northstar
Spearheaded redesign of settings pages using usage data, showcasing analytical skills
Sole designer on Performance and Scale Insights (PSI) project, demonstrating high technical and analytical prowess

Senior Product Designer

Sydney 🇦🇺 (Remote) ∴ Dec 2019 → Sep 2023

UX strategy for Jira Service Management (JSM) General Availability, driving user research and guiding design teams.
Designer for Scale and Performance team on JSM and Jira platform, translating strategic goals into tangible improvements.
Developed competitive benchmark system and contributed to performance evaluation methodologies across products.
Designed Eventual Consistency for Jira, creating design frameworks and principles for multiple teams.
Inventor of 2 patents, showcasing innovation and forward-thinking in product design.

Senior Product Designer

Singapore 🇸🇬 ∴ Mar 2019 → Nov 2019

Led the Product Design Team in defining and implementing lean design processes, fostering a fast-paced experimentation culture.
Created and was the key architect of the Trade Gecko Design System, establishing product design principles and integrating front-end delivery of designed components.
Spearheaded UX/UI enhancements based on user data, significantly improving product usability and customer experience.
Led a four-day Design Sprint to create the onboarding and setup experience

UX Designer + Team Lead

Amsterdam 🇳🇱 ∴ Jan 2014 → Feb 2019

Improved user experience improvements on various platforms, leading from concept to execution in multiple platforms (web, mobile web, apps, infrastructure).
As a Designer, I used data to find and understand users' pain points, develop concepts to address them, create visual assets and user flows, and implement them into the codebase for AB testing.
Was a team leader for three years, managing four multidisciplinary teams (4-12 members) while delivering as a designer to lead by example.
Utilized data to identify and address user pain points, incorporating solutions into the codebase for AB testing.
Led and executed the Booking Blog redesign, streamlining the content contribution process.
While in Core Infra, created the CLI design guidelines and a Service Catalog to help migrate Booking infrastructure to SOA in 12 weeks.

Global Web Development Lead of T&T

Porto Alegre 🇧🇷 ∴ May 2010 → Oct 2013

Co-led a globally distributed team and created coding standards, processes, and best practices for AB testing (Test & Target).
Partnered with business and marketing teams to design, build, QA, and execute test campaigns using Omniture/Adobe Test & Target (AB Testing).
Achieved an average individual performance metric of 135% over three years, underscoring high productivity and effectiveness.
Innovated with frontend automation tools using Node.js, enhancing development processes while part of Dell’s Innovation Core Team.
Organized meaningful blood donation campaigns with 268 donors that saved 1072 lives

More details or previous information available on request

Education

Philosophy

São Leopoldo 🇧🇷 ∴ 2005 → 2006

Skillset

Team Leadership & Mentorship
Design Strategy & Innovation
UX/UI Design
Product Experience Design
User Research & Usability Testing
Cross-Functional Collaboration
Data-Driven Design
AB Testing & Personalization
Agile Methodologies
Process Optimization
Design Sprint Facilitation

CliftonStrengths

Learner
Achiever
Strategic
Connectedness
Intellection

gallup.com/cliftonstrengths